MagneticsPro.com is pleased to continue our Magnetic Technology Leadership Series — candid, in-depth conversations with executives shaping the global magnetics industry.
Next up: Dr. Dragana Popovic Renella, COO and Board Member of SENIS Group, Switzerland, on the shift of magnetic measurement from a niche lab activity to a strategic design parameter, where she sees the strongest growth opportunities across robotics, aerospace, and semiconductor manufacturing, and SENIS’s role mapping the magnetic fields on the ITER fusion energy project.
Q1. Tell us about your company and the primary products or services you offer.
SENIS is the global leader in compact, high-precision 3D Hall magnetometry and advanced magnetic measurement solutions. For more than two decades, we have empowered innovators across electric mobility, robotics, aerospace, defense, semiconductor manufacturing, energy systems, medical technology, and cutting-edge scientific research to accurately characterize, optimize, and validate magnetic performance in the world’s most demanding applications.
Our technology is trusted wherever magnetic precision is mission-critical—from next-generation electric vehicles, robotics, and advanced MedTech systems to spacecraft, naval platforms, semiconductor manufacturing equipment, quantum technologies, and world-renowned research institutions, where accuracy, reliability, and performance cannot be compromised.
What sets SENIS apart is our patented 3D Hall sensor technology, industry-leading spatial resolution, and deep expertise in measuring highly complex, high-gradient magnetic fields. We do more than measure magnetism: we provide the precision intelligence that enables breakthrough innovations, accelerates product development, enhances performance, and ensures reliability in the technologies shaping the future of industry, healthcare, energy and science.
Q2. How did you come to lead this organization, and what drew you to your industry?
As co-founder and Managing Director of SENIS, I helped build the company from the ground up with a vision of transforming advanced magnetic sensing technologies into practical solutions for industry. My background and passion have always been rooted in combining deep scientific expertise with real-world impact, and magnetic sensing offered a unique opportunity to bridge cutting-edge development with commercially valuable applications.
What continues to inspire me is the wide range of industries our technology solutions serve and the complex challenges they help solve. SENIS solutions contribute to sectors undergoing profound transformation, including electrified mobility, autonomous robotics, space exploration, and advanced manufacturing. Over the years, we have grown from a R&D-driven startup into a globally recognized technology leader by remaining committed to innovation, precision, and Swiss engineering excellence.
I lead the organization together with our CEO, Mr. Sasa Spasic. Since SENIS joined the fast-growing Swedish Nilario Group last year, we have further strengthened our global reach while preserving the entrepreneurial spirit, innovation culture, and Swiss engineering excellence that have defined SENIS since its founding.
Q3. What’s the most significant shift you’ve seen in the industry over the past few years?
The biggest shift is that magnetic performance has become a strategic design parameter rather than a specialist engineering concern.
A decade ago, magnetic measurement was often considered a niche laboratory activity. Today it sits at the heart of electric mobility, robotics, aerospace, defense, semiconductors, and renewable energy systems. As products become more intelligent, more compact, and more electrified, understanding magnetic behavior has become essential for performance, efficiency, and reliability.
This transformation has elevated magnetic measurement from a supporting function to a competitive differentiator.
Q4. Where do you see the greatest growth opportunities in your market segment right now?
The strongest growth opportunities lie at the intersection of precision engineering, automation, and next-generation manufacturing.
While electric mobility remains an important market, we see particularly strong momentum in sectors such as robotics, aerospace, marine propulsion, semiconductor manufacturing, medtech, and advanced industrial automation. These industries are pushing the limits of performance and require increasingly sophisticated control of magnetic and electromechanical systems.
As products become more compact, efficient, and intelligent, the ability to accurately characterize magnetic behavior throughout development and production becomes a critical differentiator. Companies that can transform magnetic performance into a measurable and controllable engineering parameter will be best positioned to accelerate innovation and maintain a competitive edge.
Q5. What broader trends are affecting demand for your products?
Several powerful industry trends are driving demand for high-precision magnetic measurement solutions.
First, products are becoming increasingly complex. From robotics and medical devices to aerospace systems and semiconductor equipment, engineers are pushing the limits of performance while working within ever tighter tolerances. As systems become more sophisticated, the need for precise and reliable magnetic measurements becomes essential.
Second, development cycles continue to accelerate. Companies are under constant pressure to bring new innovations to market faster without compromising quality or reliability. To achieve this balance, engineering teams depend on accurate measurement data to reduce uncertainty, streamline validation, and make confident decisions earlier in the development process.
Third, manufacturers are embracing a more data-driven approach to production. Organizations want deeper visibility into critical physical parameters and greater control over process outcomes. As a result, magnetic measurement is no longer viewed as a niche testing activity, it is becoming a key tool for optimizing product performance, strengthening quality assurance, and improving manufacturing efficiency.
What ties all these trends together is a growing demand for certainty. As performance expectations rise and timelines become more compressed, companies need trusted measurement data they can act on with confidence. High-precision magnetic measurement provides that foundation, helping organizations reduce risk, accelerate innovation, and achieve better business outcomes.
Part 2 Coming Soon!
Did you miss the previous interview with Robert Bunting Jr, CEO of Magnetic Application? Read the Digital Magazine Here
https://magneticspro.com/flipbook/magnetic-technology-leadership-series-robert-bunting-jr/